You want to learn from someone else on things like that." And, like, for the most part you kind of never want to be the first. "It was fascinating because we were the first. We literally-I won't go into what specifically our sales numbers were because that's confidential-but we had a target to hit by the end of June, which we hit in day one of sales," Neate tells us. We beat all of our sales numbers that we had planned. But according to Rare producer Joe Neate, the real driver of players to Sea of Thieves was another in-house Microsoft app: Mixer, along with streaming services in general. So when Sea of Thieves became a hit, it was interesting to see how Game Pass may have contributed to Sea of Thieves' success. While the launch of Sea of Thieves was notable for being Rare's first new IP launch in years, the release was also a big coming out for Xbox Game Pass, the debut of Microsoft allowing subscribers day one access to Xbox first party games like Sea of Thieves for $9.99 a month. Rare found a hit on its hands with Sea of Thieves, a live-service adventure game where players explore the seven seas as jolly pirates. Some content, such as this article, has been migrated to VG247 for posterity after USgamer's closure - but it has not been edited or further vetted by the VG247 team. This article first appeared on USgamer, a partner publication of VG247.
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